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Drybar Partners with Zola To Target Brides

The hair salon now has an exclusive registry partnership with the wedding registry company.

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By: Marie Redding

Senior Editor, Rodman Media

Drybar is partnering with Zola, a fast-growing wedding company — in an effort to target brides. Brides — and grooms as well — can register for a blowout or any Drybar service on Zola’s site. 

The partnership is timed for the biggest wedding weekend of the year, Labor Day.

Alli Webb, founder of Drybar, comments, “Weddings are such a big part of our business and we are so excited that now brides can register for our services and products on Zola.”

Shan-Lyn Ma, CEO/founder of Zola, says, “Zola brides and their guests are already visiting Drybar for their various wedding events, so this a perfect partnership. Guests will love giving this gift knowing that it will help brides feel extra special leading up to the big day.”

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